Everything a founder needs to know before they sell
Organized by industry, because valuation, timing, and risk look different in a machine shop than they do in a dental practice.
6 industries · 3 live assessments · new content added weekly
Six industries, one consistent structure
Each industry hub covers the same six parts: Case Study, Business Valuation, Exit Plan, Checklist, Insights, and Resources.
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These already cover most of the Checklist spoke on every industry hub.

Exit Readiness Quiz
Ten questions, scored on a 30 point scale, no email required to see the result.
Take the QuizBusiness Valuation Calculator
A directional estimate of value, framed the way a buyer would frame it.
Open the CalculatorCustomer Concentration Risk Calculator
Shows exactly where concentration risk sits before a buyer finds it first.
Check Your RiskNot sure this applies to your business yet?
A confidential conversation is the fastest way to find out. No pitch, no pressure, just a straight answer about where you stand.
Book a Confidential Strategy Session →Recent insights

Why 1 in 3 Lower Middle Market LOIs Never Close
Signing a Letter of Intent can feel like the hardest part of selling a business. In reality, it is the point where…

Q3 2026 Lower Middle Market M&A Trends Across Northern California
Q3 2026 is not a market where every Northern California business is receiving the same valuation. The broader lower middle market is…

What Is My HVAC Business Worth? 2026 Valuation Multiples and Buyer Demand
Every HVAC owner who has spent years building routes, training technicians, winning service contracts, and answering emergency calls eventually asks the same…
Case studies
Anonymized, real-world situations, so a founder can see how a similar deal actually went before they're in one.
A Family-Owned Precision Machining Shop’s 14-Month Exit
How a Second-Generation Manufacturer Proved the Business Could Run Without Him
Why Clean Financial Records Cut Diligence in Half for One Manufacturing Seller
Reports
Data and analysis pulled from Horizon's own deal history, not third party surveys.
Videos
Greg and the team, walking through the same thinking in a shorter format.
A Welcome From Greg Carpenter
The Horizon Approach
Every guide here reflects how Greg and the team actually work with sellers across 500 plus transactions.
About the Knowledge Center
Understanding the landscape is step one.
The right plan for your specific business is a conversation, not a guide. Let's talk about where you actually stand.
30 minutes. Free. No obligation.
