Horizon M&A Advisors

Confidential  ·  No Obligation  ·  30 Minutes

Book a Confidential Valuation Call
with the Horizon M&A Team

We work with founders in the $5M-$100M range thinking about a business exit in the next 1-3 years.

Free to book 100% Confidential 30 Minutes
Choose a Time That Works for You

All times shown in your local timezone.

Most Founders Get This Wrong

You’ve Built Something Real.
You Deserve to Know What It’s Actually Worth.

Most founders spend years building a business worth far more than what they’re offered - and never know it. The gap between what a seller thinks their business is worth and what a buyer is willing to pay is almost always a preparation problem, not a business problem.

The moment a buyer’s team opens your financials, they are looking for reasons to reduce the price. EBITDA adjustments they can challenge. Customer concentration they can flag. Owner dependency they can discount. Without an advisor who has been on both sides of this table, that negotiating leverage flows entirely to the buyer.

“The right advisory team can completely transform the outcome of your business sale or acquisition.”
- Greg Carpenter, President, Horizon M&A Advisors

This call is not a pitch. It is the conversation most founders wish they had 12 months before they needed it.

500+
Transactions Guided
30+
Years of Combined M&A Experience
$1B+
In Total Deal Value Closed
100%
Confidential Process - Always
Horizon M&A Advisors team

I had an excellent experience working with Horizon for the sale of my business. Their team operated with a level of honesty and professionalism that is truly rare. I highly recommend their services and would gladly work with them again in the future.

Fernando Alegria
President, Optimus GPS Trackers
★★★★★
Your Information Stays Private

We treat every conversation under strict confidentiality. We do not share your business details with buyers, competitors, or third parties - ever.

You’ll leave this call knowing
What a buyer would likely offer for your business today
The 2-3 things most likely to reduce your valuation
Whether you’re 6 months or 3 years away from being market-ready
What the Horizon process looks like and whether it’s a fit
The 30-Minute Call

Here’s Exactly What Happens

No surprises. No pitch. No pressure. Here is how every conversation with our team runs.

MINUTES 0-5
We Listen First

You tell us about your business - the story behind it, where you are today, and what you’re hoping to understand. We do not start with a pitch. We start with questions.

MINUTES 20-30
The Honest Path Forward

We tell you what preparation looks like for your specific situation - whether you need 60 days or 2 years. If there is a natural fit to work with our team, we will say so.

“This is where most clients say: ‘I wish I had done this sooner.’”

The call is free, confidential, and requires no preparation. You can book for as soon as tomorrow.

Book My Call Now
Why Horizon

There Is a Difference Between a Broker and an Advisor.
It Shows at the Closing Table.

We have been on both sides of hundreds of transactions. Here is what that means for you.

We Are Advisors, Not Brokers

A broker lists your business. An advisor prepares it. We work with you before the process starts - normalizing financials, addressing QoE exposure, and positioning your business to command a premium. That preparation is where the money is made.

Access to Institutional Buyers

Our team works with private equity firms, strategic acquirers, and public company buyers - not just individual buyers browsing listings. For businesses in the $5M-$100M range, that difference in buyer quality directly affects your multiple.

Deep Bay Area Market Knowledge

We understand the specific valuation dynamics in Silicon Valley - EBITDA distortions from R&D capitalization, PE consolidation activity in manufacturing, and what institutional buyers are paying for Bay Area businesses right now.

Your Employees Will Not Know

We run a blind process. Buyers sign NDAs before receiving any information. We approach the market without identifying your business until the right buyer has been vetted. Your operations stay undisturbed throughout.

We Manage the Entire Process

From valuation to CIM to buyer outreach to LOI negotiation to due diligence to close - our team coordinates every step. You focus on running the business. We focus on getting you the outcome you deserve.

Is This Call for You?

This Call Is the Right Next Step If…

You own a business with $1M-$20M in annual revenue
You’ve thought about selling in the next 12-36 months but haven’t started the process
You want to know what a buyer would actually pay - before you start negotiating
You’ve received an unsolicited approach from a buyer and want an independent second opinion
Your CPA, attorney, or wealth advisor has suggested you speak with an M&A advisor
You want to understand what preparation is needed before your business is ready to go to market
This call is probably not the right fit if…
Your business has annual revenue under $500K (We recommend a local business broker)
You are looking for a quick listing service (We focus on advised transactions)
You need to sell within the next 30 days due to emergency circumstances

If any of the “this is for you” items resonated, the call takes 30 minutes and costs nothing.

Book Your Confidential Call
Greg Carpenter, President of Horizon M&A Advisors
Greg Carpenter
President & Founder
Horizon M&A Advisors
30+ years · 500+ transactions
A note from Greg

“After 30 years in M&A, the most common thing I hear on a first call is some version of: ‘I wish I had done this sooner.’”

Founders wait — sometimes years — because they assume the time isn’t right, or the business isn’t ready, or they don’t want to deal with the complexity of a sale process while they’re busy running the company.

The truth is, the founders who get the best outcomes are almost always the ones who started the conversation early. Not because they were in a rush to sell, but because they had time to prepare.

This call costs you 30 minutes. If we are not the right fit for your situation, I will tell you directly — and try to point you toward someone who is. If we are the right fit, we will talk about what that looks like.”

Frequently Asked Questions

Everything You Want to Know Before Booking

Yes. The call is completely free with no obligation. We use it to understand your situation and goals. You use it to understand how we work and whether we are the right fit. There is no fee at any stage unless you formally engage us as your advisor, and that decision is always yours.
No. Many of our best client relationships start 2-3 years before the transaction. The earlier the conversation, the more value we can help you build before going to market. We regularly work with founders who are “thinking about it in the next few years” and help them understand what preparation looks like from where they are today.
Completely. Every conversation with the Horizon M&A Advisors team is treated with strict confidentiality. We do not share your business name, financial details, or any identifying information with buyers, competitors, or third parties - at any stage of our relationship.
Ideally, have your last 3 years of revenue and EBITDA available - even rough figures. If you do not have those handy, we can still have a productive conversation. We do not need a formal presentation or prepared materials. Just come ready to talk about your business honestly.
Within 24 hours of the call, you will receive a follow-up email from our team summarizing what we discussed and any resources relevant to your situation. If there is a natural fit to work together, we will outline what that engagement looks like. We do not do high-pressure follow-ups.
Take the Next Step

The Best Time to Have This Conversation Was a Year Ago.
The Second Best Time Is Now.

30 minutes. No fee. No obligation. Just an honest conversation about what your business is worth and what a successful exit looks like for your specific situation.

Free to Book 100% Confidential 30 Minutes
Book Your Confidential Call
Pick a time that works for you - available as soon as tomorrow.
See Available Times
or
Call us directly: 1-408-898-0393
51 East Campbell Ave, Suite 400-G
Campbell, CA 95008
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