The Horizon M&A Nine Step
Selling Process
To ensure the sale of your business in today’s market, it is imperative that it stand out from the competition
and that its transferable value is communicated clearly. From engagement to closing we manage the
process with formal schedules and weekly meetings with you.
It’s common for buyers and sellers to have different
ideas about the value of a business. The first step
towards resolving this issue is to have one of your
advisors conduct a financial analysis, which results
in a benchmark Opinion for the Range of Most
Probable Selling Price. At Horizon M&A Advisors, we
use several established methods to estimate the
value of your business, enabling us to effectively
plan its sale and maximize its value.
At Horizon M&A Advisors, we understand that
running your business is your top priority. That’s
why we work closely with you to develop a
comprehensive understanding of your business and
provide suggestions to improve its marketability. We
manage the sale process to ensure its momentum
and success, leaving you to focus on your core
operations until the final round of negotiations. Our
goal is to achieve maximum value for your business
while providing a seamless experience that results
in a profitable outcome for you.
Just as it takes a village to raise a child, it takes a
team to manage the M&A process successfully. We
are the project managers who plan, coordinate,
and schedule all activities with your team of
advisors. Your transaction team will include your
CFO or a key person in house to deliver essential
documents for packaging and due diligence, a
specialized mergers and acquisition transaction
attorney, a specialized CPA who is a M&A tax
advisor, a financial planner, a wealth management
advisor, an insurance broker, and possibly
other advisors. Horizon will provide analysts,
administrators, selling advisors, and management
to deliver all the required services for a successful
sale. Horizon also provides a virtual data room
to securely organize all documents needed for
packaging and due diligence.
Horizon M&A Advisors prepares a Confidential
Information Memorandum (CIM) to market your
business, emphasizing value drivers, detailing the
growth vision, and providing financial analysis.
Our detailed memorandum enables prospective
buyers to understand key factors validating the
current valuation, facilitating prompt decision
making. We prepare a financial model using
five years of historical data and five years
of projections. The financial model includes
Income Statement, Balance Sheet, Cash Flow
Statement, Working Capital, EBITDA, and more.
Our professional design presents your business
impressively, enabling quick and effective closure
of transactions. Our expertise in crafting exhaustive
offering memorandums keeps us at the forefront of
the industry.
As a leading privately owned business brokerage
and M&A advisory firm serving national and
international markets, we offer a tailored approach
to suit diverse needs, optimizing interest in your
business. After analyzing your company, we
compile a targeted buyer list and match sellers with
known buyers from our databases. Our advanced
internal systems, experience, and marketing
expertise enable us to efficiently promote your
business to private equity, public companies, family
offices, financial and strategic buyers, and existing
companies within your industry.
We prioritize confidentiality and buyer screening
in selling your business. Since buyers are primarily
private equity and public companies, their
financial status is usually disclosed to the public.
We research buyers that match the profile of your
business using several proprietary databases as
well as searches, referrals, and our own industry
contacts. The initial document used in reaching out
to targeted buyers, the “teaser,” is carefully worded
to not disclose the company’s identity. Once the
buyer signs a confidentiality agreement, they
receive the CIM and financial model. We conduct
all buyer calls and meetings, isolating you from the
high volume of discussions so you can focus on
keeping your business running at its best during
the process. Sensitive information is disclosed only
in the due diligence phase.
In the initial phase, buyers meet only with our
advisors to keep your time free to run the business.
At the end of the initial marketing phase, interested
buyers submit indication of interest letters (IOI),
which simply state their level of interest and
a range of value. We review the IOIs with you
and select the final buyer group for the second
marketing phase. You meet with us and the buyers,
conduct management presentations, and tour
buyers in your facility, if applicable. This phase
concludes with a deadline for buyers to submit
letters of intent (LOI). We work with you to select
the best buyer, then negotiate to make a final
LOI agreement. Once the LOI is signed by all, due
diligence begins.
During the marketing phases, our administrator
will work with your staff to compile documents
in preparation for the due diligence process.
The document requirements are extensive. By
compiling these documents over the 2–3 month
marketing phases, we speed up the time to
closing while keeping the documents secure
and organized in our virtual data room. We
coordinate meetings with the buyer’s audit team
and facilitate production and organization of any
additional document or information requests. To
protect your interests, highly sensitive information
is withheld until the bulk of the auditing process
has been approved.
Once due diligence is mostly completed, the
buyer’s attorney usually provides a first draft
of the purchase agreement. Unlike in a real
estate transaction, the purchase agreement is
not signed until closing. We work closely with
you and your attorney to negotiate the final
purchase agreement, which may include 50+
schedules. Schedules are lists of everything
included in the sale and are often very detailed.
We lead negotiations on business points, and
your attorney leads on legal points. There may
be several iterations of the purchase agreement
before everyone agrees on all the details. When
all conditions are satisfied and all documents
are complete, the buyer’s attorney closes the
transaction and flows funds to all. Ownership
transfers to the buyer and typically, the seller
begins employment for transition of management
to the buyer’s team.